Some Things Never Change: Tech Jargon Still Confuses People

This one should come as no surprise, after study after study after study after study have all talked about how tech jargon confuses and worries people. Guess what the latest study says? People are still confused by tech jargon, even as they’re using the technology that the jargon describes. Of course, this could be spun as a positive thing. The fact that the technology is being used, despite not knowing the jargon, suggests that companies are finally selling on the benefits, rather than the jargon. But, of course, the flip side would suggest that the jargon has just confused people into buying.

source [techdirt]

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